Research COE

The firm was making strategy and outreach decisions without a real voice-of-customer function, and clients wanted those same insights for themselves. I built a research center of excellence covering voice of customer, competitive intelligence, and market insight, with a closed-loop process connecting sellers to key clients. It shaped firm strategy, retention, and messaging, and became a billable practice serving Fortune 50 to 500 clients across healthcare, CPG, and financial services.